Monday 17 July 2023

 


For Baudrillard, in the simulation or in simulacrum everything can be reduced to an easily commodifiable and consumable form - an image form - and both Guy Debord and Jean Baudrillard suggest that this extends well beyond entertainment, well beyond screens. In our lives we reduce the world to manageable understandable categories and we reduce people to various graspable qualities that can be used to oppress them, we reduce others to specific sets of ideas used to justify their subordination. This comes about, or at least one of the ways that this comes about for Jean Baudrillard, is through a process by which people are reduced to an image that becomes more real than their lived and real experiences.

So Jean Baudrillard is cautious, we can't just say that the spectacle or that the simulation or simulacrum is a falsification of reality as Guy Debord says, instead Jean Baudrillard says that there is no such thing as a real objective world, that it is in the realm of simulation that the real world is created. It is in this world (this real-abstract world) that certain dominant interests, values and views of the world become real. There is no actual real world.

David Guignion (paraphrased)

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