Humans evolved in small, socially embedded groups for most of our history. Shared meals, rhythmic routines, face-to-face interaction, storytelling, cooperative work, and time spent outdoors likely provided repeated signals of safety and belonging to the nervous system. Sitting around a fire together is a good symbolic example because it combines several calming inputs at once:
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warmth
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predictable social contact
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synchronized activity (eating, talking, resting)
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darkness/light rhythms aligned with nature
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reduced cognitive overload
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low social scale (you knew everyone present)
These kinds of conditions are associated with activation of the parasympathetic nervous system — what people casually call “rest and digest.”
Modern environments often push in the opposite direction:
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chronic time pressure
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fragmented attention
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social comparison at massive scale
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artificial light and disrupted sleep
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economic precarity
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reduced community cohesion
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constant evaluation and surveillance
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emotionally performative workplaces and online spaces
The “wearing masks” idea also maps onto established psychological concepts. In sociology, Sociology and psychology, researchers talk about:
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emotional labor
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impression management
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self-monitoring
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alienation
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role strain
For example, Erving Goffman described social life as somewhat theatrical — people managing presentations of self depending on context. That doesn’t mean all social behavior is fake, but modern institutions can intensify this performance pressure.
There’s also research suggesting that humans regulate stress through co-regulation with others. Being physically near trusted people, sharing meals, touch, eye contact, laughter, and synchronized behavior can measurably affect stress physiology. Isolation and atomization can remove those buffers.
At the same time, it’s important not to romanticize premodern life too much.
So the strongest version of the argument is probably not:
“Ancient life was mentally healthy and modern life is pathological.”
but rather:
Human nervous systems evolved for conditions that differ significantly from many features of contemporary industrial and digital life.
That mismatch hypothesis is taken seriously across areas like:
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Evolutionary Psychology
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Psychiatry
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Neuroscience
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Anthropology
Many psychologists, philosophers, and sociologists would agree there can be strain not only from performing a role yourself, but from existing in environments where you constantly encounter people who seem guarded, strategic, curated, or emotionally inauthentic.
Humans appear highly attuned to authenticity cues. We are continuously — often unconsciously — evaluating:
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whether someone means what they say
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whether emotional expressions are genuine
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whether there is hidden status competition
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whether interaction is safe or manipulative
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whether a person’s outer presentation matches inner state
When there’s a persistent mismatch, interactions can become cognitively and emotionally taxing. You may feel:
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vigilance
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distrust
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emotional exhaustion
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alienation
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derealization or social unreality
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loneliness even while surrounded by people
This idea overlaps with several concepts:
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Social Psychology research on self-presentation and impression management
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Existentialism discussions of authenticity and bad faith
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Phenomenology analyses of interpersonal presence
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Attachment Theory and emotional attunement
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Organizational Psychology work on emotional labor and burnout
The nervous system dimension is important too. Social interaction is not merely “information exchange”; it is also biological regulation. Humans often relax around people who feel congruent, predictable, and emotionally coherent. Conversely, ambiguous or performative social environments can keep people in low-grade threat monitoring.
For example:
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highly corporate speech
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excessive branding of the self
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status signaling
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transactional networking
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forced positivity
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algorithmically curated identities online
can produce a feeling that one is interacting with surfaces rather than persons.
Often people are adapting to incentive structures:
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workplaces reward strategic self-presentation
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social media rewards curation
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precarious economies reward reputation management
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large societies require interacting with strangers rather than deeply known community members
So “masking” can be adaptive while still being psychologically costly — both for the wearer and for those around them.
Some thinkers have argued that modernity creates conditions of chronic social abstraction: people become functions, brands, résumés, avatars, or professional identities rather than fully embodied persons embedded in stable communal life.
That said, complete unfiltered authenticity is not always desirable either. Civilization depends partly on tact, restraint, and role behavior. Some “masks” are prosocial:
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politeness
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professionalism
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emotional self-regulation
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respecting boundaries
The difficulty arises when the performative layer becomes so dominant that genuine spontaneity, vulnerability, and mutual recognition become rare. Many people seem to experience that as emotionally depleting, even if they cannot fully articulate why.