"Fast thinking is the default engine. Slow thinking is the override button. Most people don’t press it enough. Everyone runs on autopilot most of the time. Some people interrupt it more often. Change requires coordination, incentives, and timing.  A small minority are occasionally respected for insight, but the majority quickly forgets them because comfort and conformity are easier than change. Fast, comfortable patterns dominate unless something forces a shift, Insightful ideas may be briefly admired, but they’re forgotten unless reinforced by incentives, relevance, and repeated exposure".