Thursday 24 February 2022

Baudrillard

The smile of immunity, the smile of advertising: ‘This country is good. I am good. We are the best’...An autoprophetic smile, like all signs in advertising. Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile. Give your emptiness and indifference to others, light up your face with the zero degree of joy and pleasure, smile, smile, smile...

Jean Baudrillard 

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